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Thank you for your interest in attending
Powertrain Expo 2025!

Below is a list of this year’s speakers! Click the image to expand it for a closer look!

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Technical Sessions

Wednesday Sessions

6:00 PM - 8:00 PM - Diagnosing and Resolving Automotive Electrical Issues and Their Impact on Transmission Operation
6:00 PM - 8:00 PM - Diagnosing and Resolving Automotive Electrical Issues and Their Impact on Transmission Operation
Speakers: Jimmy Taylor and Drake Ohe

Diagnosing and Resolving Automotive Electrical Issues and Their Impact on Transmission Operation

Can a weak battery or a faulty spark plug cause transmission slipping or poor shifting? Find out as ATRA’s Jimmy Taylor and Drake Ohe take you on a deep diagnostic journey into electrical and engine-related issues that can mimic transmission failures. This class will cover drivability concerns, engine-related fault codes, and electrical issues that can mislead your diagnosis. You’ll also learn how to distinguish between true transmission problems and external factors affecting its operation. Expect lively discussions and real-world case studies that will sharpen your diagnostic skills and help you avoid costly misdiagnoses.

Thursday Sessions

8:00 AM - 10:00 AM - The Automatic Transmission R&R Boot Camp
8:00 AM - 10:00 AM - Logical Diagnostic Decisions for Drivability Dilemmas
10:30 AM - 12:30 PM - Logical Diagnostic Decisions for Drivability Dilemmas
10:30 AM - 12:30 PM - Down to the Ground
12:30 PM - 2:00 PM - Lunch
2:00 PM - 4:00 PM - ZF Transmission Diagnostics
2:00 PM - 4:00 PM - HP Tuning for GM and Ford 6,8, and 10 speeds
4:30 PM - 6:30 PM - Understanding the 6L80: Diagnostics, Data & Practical Insights
4:30 PM - 6:30 PM - A Deep Dive into 8, 9, and 10-speed Hydraulics: Operation, Circuitry and Failure Prevention
7:00 PM - 8:00 PM - Member Meeting – Bull and Beers
8:00 AM - 10:00 AM - The Automatic Transmission R&R Boot Camp
Speaker: Aaron Golas

The Automatic Transmission R&R Boot Camp

This course focuses on diagnosing and troubleshooting automatic transmission issues. It covers the entire process, from vehicle intake with a transmission problem to replacing the transmission and test driving the vehicle. Developed by Master ASE Certified Technicians, the course teaches essential skills for working with modern transmissions, including:

  • Identifying drivability issues that may seem like internal failures and how to address them.
  • Effective diagnostic testing techniques.
  • Recommended tools for efficiency.
  • Creating a routine for flawless installation.
  • Strategies for the smooth operation of modern automatic transmissions.
  • Setting clear expectations with vehicle owners for long transmission life.
  • Special focus on 6, 8, and 10-speed domestic transmissions.
  • Understanding aftermarket improvements.
  • Performing a gold-standard test drive and shift adaptation.

The course is designed to enhance the skills needed for diagnosing, repairing, and maintaining modern automatic transmissions in today’s complex automotive landscape.

8:00 AM - 10:00 AM - Logical Diagnostic Decisions for Drivability Dilemmas
Speaker Eric Ziegler

Logical Diagnostic Decisions for Drivability Dilemmas

 This is a critical thinking or logical approach class to address many of the issues that face techs every day; working on systems that are new to them or that they have little or no experience diagnosing. The course is a mix of critical thinking, theory, diagnostic testing methods, tooling and real-world case studies addressing mechanical testing, fuel trim diagnostics, ignition testing and network communication issues. We will also discuss graphing scan data, archiving data and other useful diagnostic software.

There are lots of real-world case studies will be used to illustrate these processes and techniques. You will see how you can diagnose each type of problem with basic and high-tech tools. Learn how to structure your diagnostic process, see what your results should be, and where to go next.  We will also examine the “Flatrater” test drive and how to gather information quickly and efficiently.

10:30 AM - 12:30 PM - Logical Diagnostic Decisions for Drivability Dilemmas
Speaker Eric Ziegler

Logical Diagnostic Decisions for Drivability Dilemmas

 This is a critical thinking or logical approach class to address many of the issues that face techs every day; working on systems that are new to them or that they have little or no experience diagnosing. The course is a mix of critical thinking, theory, diagnostic testing methods, tooling and real-world case studies addressing mechanical testing, fuel trim diagnostics, ignition testing and network communication issues. We will also discuss graphing scan data, archiving data and other useful diagnostic software.

There are lots of real-world case studies will be used to illustrate these processes and techniques. You will see how you can diagnose each type of problem with basic and high-tech tools. Learn how to structure your diagnostic process, see what your results should be, and where to go next.  We will also examine the “Flatrater” test drive and how to gather information quickly and efficiently.

10:30 AM - 12:30 PM - Down to the Ground
Speaker: Dan Marinucci

Down to the Ground

Bad grounds may fool careless or uninformed technicians.  Boost your diagnostic confidence by attending Dan’s class.  Here, he explains time-honored voltage-drop methods that pinpoint bad grounds on everything from sensors, computers and actuators to starters and alternators.  Dan includes common, known-good ground-side values he learned firsthand during diagnosis.

12:30 PM - 2:00 PM - Lunch
2:00 PM - 4:00 PM - ZF Transmission Diagnostics
Speakers: Francisco Moreno and Brain Bay

ZF Transmission Diagnostics

This training session will cover all ZF transmission diagnostics including, 6HP, 8HP, 9HP and the latest ZF Gen IV.

As transmission technology continues to evolve, as it did in the case of the ZF 6HP, the diagnostic process must also evolve. During this in-depth training, diagnostic procedures will be covered that will take the guesswork out of the diagnostic and repair process, and will add valuable skills that translate well to repair facilities.

  • Explain the diagnostic procedure for the ZF 8HP,6HP, 9HP
  • Analyze transmission adaptation values
  • Identify the different characteristics of pressure regulators
  • Explain adaptation values to assist in the diagnostic procedure
  • List most common failures of the ZF transmission
2:00 PM - 4:00 PM - HP Tuning for GM and Ford 6,8, and 10 speeds
Speaker: Mark Wheeler

HP Tuning for GM and Ford 6,8, and 10 speeds

Mark Wheeler has a passion for teaching and 30 years in the transmission industry to back it. He will introduce you to methods of programming GM and Ford late model transmissions to improve shift quality and lock up control. Modifications to the shift and lock up strategies improves the drivability of these vehicles while also eliminating customer NVH (noise, vibration, and harshness) complaints.

4:30 PM - 6:30 PM - Understanding the 6L80: Diagnostics, Data & Practical Insights
Speaker Reese Blalock

Understanding the 6L80: Diagnostics, Data & Practical Insights

Join Reese for a technical walk-through of one of GM’s most widely used rear-wheel drive transmissions, the 6L80. This session will explore practical diagnostic strategies, key scan tool PIDs, and real-world data interpretation techniques. Whether you’re identifying internal issues or external conditions affecting performance, this class is designed to offer clarity and confidence in assessing and servicing this unit.

Attendees will gain perspective on the process from diagnosis through delivery — with a focus on efficiency, accuracy, and customer communication.

4:30 PM - 6:30 PM - A Deep Dive into 8, 9, and 10-speed Hydraulics: Operation, Circuitry and Failure Prevention
Speakers: Bob Warnke and Jim Dial

A Deep Dive into 8, 9, and 10-speed Hydraulics: Operation, Circuitry and Failure Prevention

Understanding the hydraulics portion of transmission function and control is essential to finding root-cause failures. Bob Warnke and Jim Dial will take you deep inside the hydraulic operation of these late-model units to help you understand how they really work. This class will cover regulator, Limit, Latch, and select valve operation and how different hydraulic circuits are related. Included in this presentation is the new 10-speed pressure regulation hydraulic circuit operation. They will also cover failures that can occur when these circuits malfunction. Don’t miss this need-to-know information!

7:00 PM - 8:00 PM - Member Meeting – Bull and Beers

Friday Sessions

8:00 AM - 10:00 AM - Can Bus Operation and Diagnosis
10:30 AM - 12:30 PM - Shift Anatomy of Modern Transmissions, Part 2
12:30 PM - 2:30 PM - Lunch
2:30 PM - 7:00 PM - Tradeshow
7:30 PM - 9:30 PM - Reception
8:00 AM - 10:00 AM - Can Bus Operation and Diagnosis
Speaker Steve Garrett

Can Bus Operation and Diagnosis

The seminar will look at the construction of the Controller Area Network (CAN) communication bus, the vehicle uses to communicate between various vehicle system control modules as well as your scan tool. We will look at how the CAN system works as well as how do diagnosis the system when a communication problem occurs. In addition, we will focus on the dreaded “U” trouble codes that have become common place in our industry.

10:30 AM - 12:30 PM - Shift Anatomy of Modern Transmissions, Part 2
Speaker Sean Boyle

Shift Anatomy of Modern Transmissions, Part 2

Gain a new level of understanding of how these units work behind the scenes! Sean takes us inside late-model transmission shift strategy on a level that no OEM has dared. In this class, you will explore solenoid command versus actual clutch pressure response on 6, 8, and 10-speed GM applications. He will also explore torque management related to overall powertrain control to produce the best shift quality and range selection for any driving condition. As a bonus, he will also touch on how tuners affect shift quality, scan data PID monitoring for accurate diagnosing, and more. This class will give you new tools to tackle the complex problems related to these units.

12:30 PM - 2:30 PM - Lunch
2:30 PM - 7:00 PM - Tradeshow
7:30 PM - 9:30 PM - Reception

Friday Spanish Sessions

8:00 AM - 10:00 AM - El Desafio de Dianosticar y Reparar con Pocos Recursos CVTS
10:30 AM - 12:30 PM - Vámonos Recio
8:00 AM - 10:00 AM - El Desafio de Dianosticar y Reparar con Pocos Recursos CVTS
Speaker Maria Erazo

CVTS JF011E/JF015E/JF016E/K112/VT1:

El Desafío del diagnóstico y la reparación en el mundo CVT

La reparación de transmisiones CVT en la actualidad se ha limitado al cambio de partes mas no a la reparación como tal. Comprender su funcionamiento hidráulico, así como las razones de sus fallas son las claves para romper con este mito de la no reconstrucción de las transmisiones CVT. Esta clase cubrirá diagnóstico utilizando herramienta básica, así como equipos, funcionamiento hidráulico, fallas comunes y las soluciones a las mismas. ¡Dejemos de reemplazarlas y logremos repararlas!

10:30 AM - 12:30 PM - Vámonos Recio
Speaker Pepe Torres

Vámonos Recio

Este curso se centra en mejorar la eficiencia en el diagnóstico, armado, montado y realización de una prueba de manejo eficaz y contra garantías. Incluye el análisis de presiones y modificaciones en la transmisión 68RFE, diagnóstico y reparación de la caja de válvulas del 8L90, así como la selección de  turbinas de alto desempeño para motores de gasolina y diésel.

Saturday Sessions

8:00 AM - 10:00 AM - Blame it on the Tuner, Part 7
10:30 AM - 12:30 PM - Fixes from the Builder’s Bench
12:00 PM - 5:00 PM - Tradeshow
7:00 PM - 9:00 PM - Free Time on the River Walk
8:00 AM - 10:00 AM - Blame it on the Tuner, Part 7
Speaker Pepe Torres

Blame it on the Tuner, Part 7

Pepe brings you tested tips, tricks, and modifications that you need to make transmissions last in the most extreme environments. He will take you on a tour of the most recent heavy-duty units currently on the market including the 10L1000, 10R140, and 6R140. He will also cover 8L90 stock and performance tuning. Be prepared to receive a wealth of information!

10:30 AM - 12:30 PM - Fixes from the Builder’s Bench
Speaker John Parmenter

Fixes from the Builder’s Bench

The latest solutions from one of the industry’s most renowned transmission specialists!  Take a journey into the complaint, cause and cure process for some of the latest fixes to use in your shop immediately.  Be ready to take notes and ask questions!

12:00 PM - 5:00 PM - Tradeshow
7:00 PM - 9:00 PM - Free Time on the River Walk

Saturday Spanish Sessions

8:00 AM - 10:00 AM - Entendiendo la 6L80: Diagnóstico, Datos y Perspectivas Prácticas
10:30 AM - 12:30 PM - Diagnósticos de Transmisión ZF
8:00 AM - 10:00 AM - Entendiendo la 6L80: Diagnóstico, Datos y Perspectivas Prácticas
Speaker Reese Blalock

Entendiendo la 6L80: Diagnóstico, Datos y Perspectivas Prácticas

Acompaña a Reese en un recorrido técnico por una de las transmisiones más utilizadas de tracción trasera de GM: la 6L80. Esta sesión ofrece un enfoque práctico hacia estrategias de diagnóstico, lectura e interpretación de datos con escáner, y revisión de PIDs clave. Ya sea que el problema esté dentro de la transmisión o relacionado con factores externos, el objetivo es aportar claridad al proceso de evaluación y servicio.

Exploraremos el camino desde el diagnóstico hasta la entrega del vehículo, con énfasis en la eficiencia, la precisión y la confianza al momento de comunicar hallazgos al cliente.

10:30 AM - 12:30 PM - Diagnósticos de Transmisión ZF
Speaker Francisco Moreno

Diagnósticos de Transmisión ZF

Esta capacitación cubrirá todos los diagnósticos de transmisión ZF, incluyendo 6HP, 8HP, 9HP y el último ZF Gen IV.

A medida que la tecnología de transmisión continúa evolucionando, como ocurrió en el caso del ZF 6HP, el proceso de diagnóstico también debe evolucionar. Durante esta formación en profundidad, se cubrirán procedimientos de diagnóstico que eliminarán la conjetura del proceso de diagnóstico y reparación, y añadirán habilidades valiosas que se traducen bien en las instalaciones de reparación.

  • Explicar el procedimiento de diagnóstico para el ZF 8HP, 6HP, 9HP
  • Analizar los valores de adaptación de la transmisión
  • Identificar las diferentes características de los reguladores de presión
  • Explicar los valores de adaptación para ayudar en el procedimiento diagnóstico
  • Enumerar los fallos más comunes de la transmisión ZF

Sunday Sessions

8:00 AM - 10:00 AM - Industry Round Table Discussion
10:30 AM - 12:30 PM - Diagnosing and Resolving Automotive Electrical Issues and Their Impact on Transmission Operation
8:00 AM - 10:00 AM - Industry Round Table Discussion
Speakers: Industry

Time: 8-10 am

Industry Round table discussion

10:30 AM - 12:30 PM - Diagnosing and Resolving Automotive Electrical Issues and Their Impact on Transmission Operation
(Repeat from Wednesday)

Speakers: Jimmy Taylor and Drake Ohe

Diagnosing and Resolving Automotive Electrical Issues and Their Impact on Transmission Operation

Can a weak battery or a faulty spark plug cause transmission slipping or poor shifting? Find out as ATRA’s Jimmy Taylor and Drake Ohe take you on a deep diagnostic journey into electrical and engine-related issues that can mimic transmission failures. This class will cover drivability concerns, engine-related fault codes, and electrical issues that can mislead your diagnosis. You’ll also learn how to distinguish between true transmission problems and external factors affecting its operation. Expect lively discussions and real-world case studies that will sharpen your diagnostic skills and help you avoid costly misdiagnoses.

Management Sessions

Wednesday Sessions

6:00 PM - 8:00 PM - Are We Having Fun Yet?
7:00 PM - 8:00 PM - Thinking It Through
6:00 PM - 8:00 PM - Are We Having Fun Yet?
Speaker: Rodger Bland

Are We Having Fun Yet?
Reclaiming Joy, Mastering Mindset, and Elevating Success

In this thought-provoking and engaging session, we’ll explore how our emotional states shape every decision we make—whether in business, relationships, or life itself. Using Dr. David Hawkins’ Map of Consciousness, we’ll uncover why so many of us operate in lower emotional states like fear, anger, and pride—and how shifting our mindset can unlock greater joy, fulfillment, and success. Through storytelling, practical insights, and a bit of humor, this session will challenge you to rethink the way you lead, work, and live. Get ready to tap into your full potential, because joy isn’t something you find—it’s something you bring.

7:00 PM - 8:00 PM - Thinking It Through
Speaker: Dennis Madden

Thinking It Through

Success in business starts with how you approach your processes and systems. Rather than viewing your business as a series of disconnected steps—an “if this, then that” approach—focus on building a cohesive system. Begin by identifying your shop’s capacity, such as staffing levels and the number of lifts, and recognize the inherent constraints that come with it. Understanding these limitations and working to reduce their impact is critical.

Gain valuable insights into your shop’s performance by tracking key metrics, including your Effective Labor Rate (ELR) and other important business indicators. These tools help improve customer service, increase profitability, and foster long-term growth.

Thursday Sessions

8:00 AM - 10:00 AM - Electrifying the Workplace
10:30 AM - 12:30 PM - What Would Maylan Do? (WWMD)
12:30 PM - 2:00 PM - Lunch
2:00 AM - 4:00 PM - Unify & Thrive: How AI Empowers Your Auto Shop Team
4:30 PM - 6:30 PM - Mission Accomplished - Special Forces Leadership Tactics Can Boost Your Shop's Performance
7:00 PM - 8:00 PM - Member Meeting – Bull and Beers
8:00 AM - 10:00 AM - Electrifying the Workplace
Speakers: Bill Haas and Sara Fraser

Culture Shock: Electrifying the Workplace

“Culture Shock: Electrifying the Workplace” is a transformative course designed to empower participants with the knowledge and skills to create a harmonious, inclusive, and high-performing work environment. This class delves deep into critical areas such as personality dynamics, effective communication, inclusive leadership, and bridging generational gaps.

Course Highlights:

  • Unveil the power of DISC profiles to understand and leverage diverse personalities.
  • Master communication strategies that foster empathy and respect among colleagues.
  • Embrace inclusive leadership styles to drive innovation and team motivation.
  • Bridge generational differences for more effective collaboration and results.

Our participants have described “Culture Shock” as eye-opening, transformative, and the most impactful class they’ve attended at their events. Here’s what a few of them had to say:

  • “As a technician, this was the best class I took all week, very eye-opening! I feel that this class will do more for my career than the tech classes I took.”
  • “The topic had me engaged, very informative. I will take what I learned into my shop.”
  • “Best class at the whole convention.”
  • “The content in this class was fantastic.”
  • “The information was incredibly helpful, and I am excited to implement it when I get back to work Monday.”
  • “Loved the interaction and vast amount of information given to us.”

Why Bring This Course to Your Event?

“Culture Shock” goes beyond typical training by offering participants profound insights into enhancing communication and leveraging generational perspectives. These skills will drive organizational success and create a workplace where differences are embraced, and collaboration thrives.

10:30 AM - 12:30 PM - What Would Maylan Do? (WWMD)

Join me, Melissa “Birdie” Patterson, for a fun, engaging, and insightful roundtable celebrating Maylan Newton’s timeless wisdom and impact on our industry. Whether you knew him personally or are just discovering his wisdom, this session is all about sharing stories, lessons, and real strategies inspired by his no-nonsense, relationship-driven approach—infused with the twisted sense of humor we all loved.

We’ll dive into classic Maylan anecdotes, famous “Maylan-isms,” and interactive discussions as we tackle real-world shop challenges using “The Maylan Method.” Throughout the session, we’ll ask, “What Would Maylan Do?” – applying his wisdom to leadership, attitude, and customer relationships. From “People don’t buy from businesses, they buy from people” to breaking down your marketing with Maylan’s famous, “How do you eat an elephant? One bite at a time… with lots of BBQ sauce,” you’ll leave with actionable strategies and tools to build trust, grow your business, and create a thriving shop culture.

Let’s honor Maylan the best way possible—by learning, laughing, and elevating the industry together.

12:30 PM - 2:00 PM - Lunch
2:00 AM - 4:00 PM - Unify & Thrive: How AI Empowers Your Auto Shop Team

Tired of putting out daily fires in your auto shop? Want a unified team and a healthier shop culture, but not sure where to start? Join us for this engaging session designed for owners, service advisors, customer service reps., managers, and foremen. You’ll discover how clearly defined roles paired with simple AI tools (some you’re probably already familiar with) can streamline your shop’s efficiency, boost accountability, and free you up to lead instead of managing chaos.

Key takeaways:

  • How to use AI to clearly define roles and improve collaboration
  • Easy-to-implement strategies to save time, reduce daily stress, and confusion
  • How AI complements (but doesn’t replace!) trusted advisors to achieve true shop freedom

Stop the firefighting and start thriving. Reserve your seat today!

4:30 PM - 6:30 PM - Mission Accomplished - Special Forces Leadership Tactics Can Boost Your Shop's Performance
Mission Accomplished – Special Forces Leadership Tactics Can Boost Your Shop’s Performance

Jon will explain how to apply “Special Forces” leadership tactics in your shop. You’ll be amazed at the similarities between running a shop and leading a military operation. He’ll also lace in some astonishing stories of actual missions demonstrating the importance of teamwork centered on mission success.

7:00 PM - 8:00 PM - Member Meeting – Bull and Beers

Friday Sessions

8:00 AM - 10:00 AM - Create a Dynamic System to Drive High Performance, Personal-wellness and Potential in Your Career and Life
10:30 AM - 12:30 PM - MORE SALES: Relationship Selling in a Digital Marketplace
12:30 PM - 2:30 PM - Lunch
2:30 PM - 7:00 PM - Tradeshow
7:30 PM - 9:30 PM - Reception
8:00 AM - 10:00 AM - Create a Dynamic System to Drive High Performance, Personal-wellness and Potential in Your Career and Life
Speaker: Coyte Cooper

FREE UP: Create a Dynamic System to Drive High Performance, Personal-wellness and Potential in Your Career and Life

This dynamic keynote session will focus on outlining core rituals that allow audience members to drive High Performance, Personal-wellness and Potential (HP3) in their careers and lives.  In the process, these strategies will allow attendees to overcome prominent challenges in today’s society like fear, inability to focus, lack of energy, negativity and overwhelm.  It has been custom designed working with hundreds of coaching clients to help them FREE UP in the areas of life that matter to them most.

10:30 AM - 12:30 PM - MORE SALES: Relationship Selling in a Digital Marketplace
Speaker Jim Cathcart

Title: MORE SALES: Relationship Selling in a Digital Marketplace

The quickest way to get the ear of a shop owner is to show them how to get More Sales!
This presentation by our long time ATRA and GEARS friend Jim Cathcart will show how to generate sales and build your shop’s reputation. It is not just for owners. This is for everyone who has contact with your customers and would-be customers. Rooted in Jim’s signature concept of “Relationship Selling”, this explores how to treat relationships as Assets and grow them over time…even among people who won’t need your services again.

Speaker Jim Cathcart

Title: MORE SALES: Relationship Selling in a Digital Marketplace

The quickest way to get the ear of a shop owner is to show them how to get More Sales!
This presentation by our long time ATRA and GEARS friend Jim Cathcart will show how to generate sales and build your shop’s reputation. It is not just for owners. This is for everyone who has contact with your customers and would-be customers. Rooted in Jim’s signature concept of “Relationship Selling”, this explores how to treat relationships as Assets and grow them over time…even among people who won’t need your services again.

12:30 PM - 2:30 PM - Lunch
2:30 PM - 7:00 PM - Tradeshow
7:30 PM - 9:30 PM - Reception

Saturday Sessions

8:00 AM - 10:00 AM - Ten Fatal Marketing Mistakes You’re Making Right Now, and What to Do About It
10:30 AM - 12:30 PM - How to Sell in a Post Covid World
12:00 PM - 5:00 PM - Tradeshow
7:00 PM - 9:00 PM - Free Time on the River Walk
8:00 AM - 10:00 AM - Ten Fatal Marketing Mistakes You’re Making Right Now, and What to Do About It
Speaker Thom Tschetter

Ten Fatal Marketing Mistakes You’re Making Right Now, and What to Do About It.

Description

 If you’re making just one of these ten marketing mistakes, this session will more than pay back the cost of coming to EXPO, and it will continue to pay you back year after year.

That might seem like a boastful claim, but with over 40 years of marketing experience, I’ve seen hundreds of thousands of dollars wasted on marketing and advertising that don’t work.

In this session, we’ll look at the ten most common marketing and advertising mistakes you’re unwittingly making right now, and I’ll explain exactly what you can do about it. You’ll immediately begin to save money and attract more of the kinds of customers you want.

10:30 AM - 12:30 PM - How to Sell in a Post Covid World
Speaker Aaron Stokes

How to Sell in a Post Covid World

Learn sales strategies that actually move the needle in a post covid world. Advisors are trying to sell to customers that no longer have unlimited budgets. The covid money has dried up. This class will give you strategies you can use tomorrow to make more money this week!

12:00 PM - 5:00 PM - Tradeshow
7:00 PM - 9:00 PM - Free Time on the River Walk

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