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Thank you for your interest in attending
Powertrain Expo 2026!

Below is a list of this year’s speakers! Click the image to expand it for a closer look!

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Technical Sessions

Wednesday Sessions

6:00 PM - 8:00 PM - Diagnosing and Resolving Automotive Electrical Issues and Their Impact on Transmission Operation
6:00 PM - 8:00 PM - Diagnosing and Resolving Automotive Electrical Issues and Their Impact on Transmission Operation
Speakers: Jimmy Taylor and Drake Ohe

Diagnosing and Resolving Automotive Electrical Issues and Their Impact on Transmission Operation

Can a weak battery or a faulty spark plug cause transmission slipping or poor shifting? Find out as ATRA’s Jimmy Taylor and Drake Ohe take you on a deep diagnostic journey into electrical and engine-related issues that can mimic transmission failures. This class will cover drivability concerns, engine-related fault codes, and electrical issues that can mislead your diagnosis. You’ll also learn how to distinguish between true transmission problems and external factors affecting its operation. Expect lively discussions and real-world case studies that will sharpen your diagnostic skills and help you avoid costly misdiagnoses.

Thursday Sessions

8:00 AM - 10:00 AM - The Automatic Transmission R&R Boot Camp
8:00 AM - 10:00 AM - Logical Diagnostic Decisions for Drivability Dilemmas
10:30 AM - 12:30 PM - Logical Diagnostic Decisions for Drivability Dilemmas
10:30 AM - 12:30 PM - Down to the Ground
12:30 PM - 2:00 PM - Lunch
2:00 PM - 4:00 PM - ZF Transmission Diagnostics
2:00 PM - 4:00 PM - HP Tuning for GM and Ford 6,8, and 10 speeds
4:30 PM - 6:30 PM - Understanding the 6L80: Diagnostics, Data & Practical Insights
4:30 PM - 6:30 PM - A Deep Dive into 8, 9, and 10-speed Hydraulics: Operation, Circuitry and Failure Prevention
7:00 PM - 8:00 PM - Member Meeting – Bull and Beers
8:00 AM - 10:00 AM - The Automatic Transmission R&R Boot Camp
Speaker: Aaron Golas

The Automatic Transmission R&R Boot Camp

This course focuses on diagnosing and troubleshooting automatic transmission issues. It covers the entire process, from vehicle intake with a transmission problem to replacing the transmission and test driving the vehicle. Developed by Master ASE Certified Technicians, the course teaches essential skills for working with modern transmissions, including:

  • Identifying drivability issues that may seem like internal failures and how to address them.
  • Effective diagnostic testing techniques.
  • Recommended tools for efficiency.
  • Creating a routine for flawless installation.
  • Strategies for the smooth operation of modern automatic transmissions.
  • Setting clear expectations with vehicle owners for long transmission life.
  • Special focus on 6, 8, and 10-speed domestic transmissions.
  • Understanding aftermarket improvements.
  • Performing a gold-standard test drive and shift adaptation.

The course is designed to enhance the skills needed for diagnosing, repairing, and maintaining modern automatic transmissions in today’s complex automotive landscape.

8:00 AM - 10:00 AM - Logical Diagnostic Decisions for Drivability Dilemmas
Speaker Eric Ziegler

Logical Diagnostic Decisions for Drivability Dilemmas

 This is a critical thinking or logical approach class to address many of the issues that face techs every day; working on systems that are new to them or that they have little or no experience diagnosing. The course is a mix of critical thinking, theory, diagnostic testing methods, tooling and real-world case studies addressing mechanical testing, fuel trim diagnostics, ignition testing and network communication issues. We will also discuss graphing scan data, archiving data and other useful diagnostic software.

There are lots of real-world case studies will be used to illustrate these processes and techniques. You will see how you can diagnose each type of problem with basic and high-tech tools. Learn how to structure your diagnostic process, see what your results should be, and where to go next.  We will also examine the “Flatrater” test drive and how to gather information quickly and efficiently.

10:30 AM - 12:30 PM - Logical Diagnostic Decisions for Drivability Dilemmas
Speaker Eric Ziegler

Logical Diagnostic Decisions for Drivability Dilemmas

 This is a critical thinking or logical approach class to address many of the issues that face techs every day; working on systems that are new to them or that they have little or no experience diagnosing. The course is a mix of critical thinking, theory, diagnostic testing methods, tooling and real-world case studies addressing mechanical testing, fuel trim diagnostics, ignition testing and network communication issues. We will also discuss graphing scan data, archiving data and other useful diagnostic software.

There are lots of real-world case studies will be used to illustrate these processes and techniques. You will see how you can diagnose each type of problem with basic and high-tech tools. Learn how to structure your diagnostic process, see what your results should be, and where to go next.  We will also examine the “Flatrater” test drive and how to gather information quickly and efficiently.

10:30 AM - 12:30 PM - Down to the Ground
Speaker: Dan Marinucci

Down to the Ground

Bad grounds may fool careless or uninformed technicians.  Boost your diagnostic confidence by attending Dan’s class.  Here, he explains time-honored voltage-drop methods that pinpoint bad grounds on everything from sensors, computers and actuators to starters and alternators.  Dan includes common, known-good ground-side values he learned firsthand during diagnosis.

12:30 PM - 2:00 PM - Lunch
2:00 PM - 4:00 PM - ZF Transmission Diagnostics
Speakers: Francisco Moreno and Brain Bay

ZF Transmission Diagnostics

This training session will cover all ZF transmission diagnostics including, 6HP, 8HP, 9HP and the latest ZF Gen IV.

As transmission technology continues to evolve, as it did in the case of the ZF 6HP, the diagnostic process must also evolve. During this in-depth training, diagnostic procedures will be covered that will take the guesswork out of the diagnostic and repair process, and will add valuable skills that translate well to repair facilities.

  • Explain the diagnostic procedure for the ZF 8HP,6HP, 9HP
  • Analyze transmission adaptation values
  • Identify the different characteristics of pressure regulators
  • Explain adaptation values to assist in the diagnostic procedure
  • List most common failures of the ZF transmission
2:00 PM - 4:00 PM - HP Tuning for GM and Ford 6,8, and 10 speeds
Speaker: Mark Wheeler

HP Tuning for GM and Ford 6,8, and 10 speeds

Mark Wheeler has a passion for teaching and 30 years in the transmission industry to back it. He will introduce you to methods of programming GM and Ford late model transmissions to improve shift quality and lock up control. Modifications to the shift and lock up strategies improves the drivability of these vehicles while also eliminating customer NVH (noise, vibration, and harshness) complaints.

4:30 PM - 6:30 PM - Understanding the 6L80: Diagnostics, Data & Practical Insights
Speaker Reese Blalock

Understanding the 6L80: Diagnostics, Data & Practical Insights

Join Reese for a technical walk-through of one of GM’s most widely used rear-wheel drive transmissions, the 6L80. This session will explore practical diagnostic strategies, key scan tool PIDs, and real-world data interpretation techniques. Whether you’re identifying internal issues or external conditions affecting performance, this class is designed to offer clarity and confidence in assessing and servicing this unit.

Attendees will gain perspective on the process from diagnosis through delivery — with a focus on efficiency, accuracy, and customer communication.

4:30 PM - 6:30 PM - A Deep Dive into 8, 9, and 10-speed Hydraulics: Operation, Circuitry and Failure Prevention
Speakers: Bob Warnke and Jim Dial

A Deep Dive into 8, 9, and 10-speed Hydraulics: Operation, Circuitry and Failure Prevention

Understanding the hydraulics portion of transmission function and control is essential to finding root-cause failures. Bob Warnke and Jim Dial will take you deep inside the hydraulic operation of these late-model units to help you understand how they really work. This class will cover regulator, Limit, Latch, and select valve operation and how different hydraulic circuits are related. Included in this presentation is the new 10-speed pressure regulation hydraulic circuit operation. They will also cover failures that can occur when these circuits malfunction. Don’t miss this need-to-know information!

7:00 PM - 8:00 PM - Member Meeting – Bull and Beers

Friday Sessions

8:00 AM - 10:00 AM - Can Bus Operation and Diagnosis
10:30 AM - 12:30 PM - Shift Anatomy of Modern Transmissions, Part 2
12:30 PM - 2:30 PM - Lunch
2:30 PM - 7:00 PM - Tradeshow
7:30 PM - 9:30 PM - Reception
8:00 AM - 10:00 AM - Can Bus Operation and Diagnosis
Speaker Steve Garrett

Can Bus Operation and Diagnosis

The seminar will look at the construction of the Controller Area Network (CAN) communication bus, the vehicle uses to communicate between various vehicle system control modules as well as your scan tool. We will look at how the CAN system works as well as how do diagnosis the system when a communication problem occurs. In addition, we will focus on the dreaded “U” trouble codes that have become common place in our industry.

10:30 AM - 12:30 PM - Shift Anatomy of Modern Transmissions, Part 2
Speaker Sean Boyle

Shift Anatomy of Modern Transmissions, Part 2

Gain a new level of understanding of how these units work behind the scenes! Sean takes us inside late-model transmission shift strategy on a level that no OEM has dared. In this class, you will explore solenoid command versus actual clutch pressure response on 6, 8, and 10-speed GM applications. He will also explore torque management related to overall powertrain control to produce the best shift quality and range selection for any driving condition. As a bonus, he will also touch on how tuners affect shift quality, scan data PID monitoring for accurate diagnosing, and more. This class will give you new tools to tackle the complex problems related to these units.

12:30 PM - 2:30 PM - Lunch
2:30 PM - 7:00 PM - Tradeshow
7:30 PM - 9:30 PM - Reception

Friday Spanish Sessions

8:00 AM - 10:00 AM - El Desafio de Dianosticar y Reparar con Pocos Recursos CVTS
10:30 AM - 12:30 PM - Vámonos Recio
8:00 AM - 10:00 AM - El Desafio de Dianosticar y Reparar con Pocos Recursos CVTS
Speaker Maria Erazo

CVTS JF011E/JF015E/JF016E/K112/VT1:

El Desafío del diagnóstico y la reparación en el mundo CVT

La reparación de transmisiones CVT en la actualidad se ha limitado al cambio de partes mas no a la reparación como tal. Comprender su funcionamiento hidráulico, así como las razones de sus fallas son las claves para romper con este mito de la no reconstrucción de las transmisiones CVT. Esta clase cubrirá diagnóstico utilizando herramienta básica, así como equipos, funcionamiento hidráulico, fallas comunes y las soluciones a las mismas. ¡Dejemos de reemplazarlas y logremos repararlas!

10:30 AM - 12:30 PM - Vámonos Recio
Speaker Pepe Torres

Vámonos Recio

Este curso se centra en mejorar la eficiencia en el diagnóstico, armado, montado y realización de una prueba de manejo eficaz y contra garantías. Incluye el análisis de presiones y modificaciones en la transmisión 68RFE, diagnóstico y reparación de la caja de válvulas del 8L90, así como la selección de  turbinas de alto desempeño para motores de gasolina y diésel.

Saturday Sessions

8:00 AM - 10:00 AM - Blame it on the Tuner, Part 7
10:30 AM - 12:30 PM - Fixes from the Builder’s Bench
12:00 PM - 5:00 PM - Tradeshow
7:00 PM - 9:00 PM - Free Time on the River Walk
8:00 AM - 10:00 AM - Blame it on the Tuner, Part 7
Speaker Pepe Torres

Blame it on the Tuner, Part 7

Pepe brings you tested tips, tricks, and modifications that you need to make transmissions last in the most extreme environments. He will take you on a tour of the most recent heavy-duty units currently on the market including the 10L1000, 10R140, and 6R140. He will also cover 8L90 stock and performance tuning. Be prepared to receive a wealth of information!

10:30 AM - 12:30 PM - Fixes from the Builder’s Bench
Speaker John Parmenter

Fixes from the Builder’s Bench

The latest solutions from one of the industry’s most renowned transmission specialists!  Take a journey into the complaint, cause and cure process for some of the latest fixes to use in your shop immediately.  Be ready to take notes and ask questions!

12:00 PM - 5:00 PM - Tradeshow
7:00 PM - 9:00 PM - Free Time on the River Walk

Saturday Spanish Sessions

8:00 AM - 10:00 AM - Entendiendo la 6L80: Diagnóstico, Datos y Perspectivas Prácticas
10:30 AM - 12:30 PM - Diagnósticos de Transmisión ZF
8:00 AM - 10:00 AM - Entendiendo la 6L80: Diagnóstico, Datos y Perspectivas Prácticas
Speaker Reese Blalock

Entendiendo la 6L80: Diagnóstico, Datos y Perspectivas Prácticas

Acompaña a Reese en un recorrido técnico por una de las transmisiones más utilizadas de tracción trasera de GM: la 6L80. Esta sesión ofrece un enfoque práctico hacia estrategias de diagnóstico, lectura e interpretación de datos con escáner, y revisión de PIDs clave. Ya sea que el problema esté dentro de la transmisión o relacionado con factores externos, el objetivo es aportar claridad al proceso de evaluación y servicio.

Exploraremos el camino desde el diagnóstico hasta la entrega del vehículo, con énfasis en la eficiencia, la precisión y la confianza al momento de comunicar hallazgos al cliente.

10:30 AM - 12:30 PM - Diagnósticos de Transmisión ZF
Speaker Francisco Moreno

Diagnósticos de Transmisión ZF

Esta capacitación cubrirá todos los diagnósticos de transmisión ZF, incluyendo 6HP, 8HP, 9HP y el último ZF Gen IV.

A medida que la tecnología de transmisión continúa evolucionando, como ocurrió en el caso del ZF 6HP, el proceso de diagnóstico también debe evolucionar. Durante esta formación en profundidad, se cubrirán procedimientos de diagnóstico que eliminarán la conjetura del proceso de diagnóstico y reparación, y añadirán habilidades valiosas que se traducen bien en las instalaciones de reparación.

  • Explicar el procedimiento de diagnóstico para el ZF 8HP, 6HP, 9HP
  • Analizar los valores de adaptación de la transmisión
  • Identificar las diferentes características de los reguladores de presión
  • Explicar los valores de adaptación para ayudar en el procedimiento diagnóstico
  • Enumerar los fallos más comunes de la transmisión ZF

Sunday Sessions

8:00 AM - 10:00 AM - Industry Round Table Discussion
10:30 AM - 12:30 PM - Diagnosing and Resolving Automotive Electrical Issues and Their Impact on Transmission Operation
8:00 AM - 10:00 AM - Industry Round Table Discussion
Speakers: Industry

Time: 8-10 am

Industry Round table discussion

10:30 AM - 12:30 PM - Diagnosing and Resolving Automotive Electrical Issues and Their Impact on Transmission Operation
(Repeat from Wednesday)

Speakers: Jimmy Taylor and Drake Ohe

Diagnosing and Resolving Automotive Electrical Issues and Their Impact on Transmission Operation

Can a weak battery or a faulty spark plug cause transmission slipping or poor shifting? Find out as ATRA’s Jimmy Taylor and Drake Ohe take you on a deep diagnostic journey into electrical and engine-related issues that can mimic transmission failures. This class will cover drivability concerns, engine-related fault codes, and electrical issues that can mislead your diagnosis. You’ll also learn how to distinguish between true transmission problems and external factors affecting its operation. Expect lively discussions and real-world case studies that will sharpen your diagnostic skills and help you avoid costly misdiagnoses.

Management Sessions

Wednesday Sessions

4:30 PM - 6:00 PM - Creating a WINNING Culture
6:30 PM - 8:00 PM - Being in business with the one you love
4:30 PM - 6:00 PM - Creating a WINNING Culture
Speakers: Lance Wiggins and Rodger Bland

The Game Plan: Creating a WINNING Culture

Here’s why you and your team need to be there:

Sharpen Your Fundamentals (World-Class Technical Training): The vehicles rolling into your bays are getting more complex by the day. At the Expo, you’ll get hands-on, cutting-edge training from the top technical experts in the world. From the newest automatics to the rapid evolution of EV and hybrid drivetrains, we are handing you the exact diagnostic playbook you need to fix units faster and more profitably.

Build Your Brand (Business & Management Strategy): Winning isn’t just about what happens in the service bay; it’s about what happens in the front office. Our management sessions are designed for shop owners and leaders who want to build a winning culture, maximize their margins, and retain top-tier talent.

Scout the Best Gear (The Trade Show Floor): Our exhibit hall is packed with the industry’s leading suppliers and manufacturers. This is your chance to get hands-on with the newest tools, software, and parts that will give your shop a competitive edge.

Huddle Up (Unmatched Networking): Coaching taught me that you are only as good as the people you surround yourself with. The Expo brings together the smartest minds in the transmission business. The conversations you have in the hallways, at the receptions, and on the trade show floor will spark ideas that can transform your business.

In football, the teams that win are the ones that prepare the hardest. In the transmission industry, the shops that win are the ones that invest in their people, adapt to new technology, and stay connected to their community.

As your CEO, my strategic vision is to elevate this entire industry—but I need you on the field with us to make it happen.

Don’t get left in the locker room. Bring your technicians, bring your management team, and let’s get to work

6:30 PM - 8:00 PM - Being in business with the one you love
Speakers: Kit and Amy Lindsey

Being in business with the one you love

How to survive and thrive

Join us as we share our journey as business owners individually then together as a couple. We will share our laughter and our tears as we give tips, suggestions and insight into what it took to be a solid and successful entrepreneurial couple.

Kit is a lifelong veteran of the automotive/transmission industry. Opening his shop in 1984 at the age of 22, and retiring and selling the business in 2021. For Portlanders, that’s 37 years.  He is an AP/IA and spends most days at his hangar tinkering with airplanes and rebuilding antique transmissions.

Amy is a lifelong veteran of the professional ballroom dancing industry. She has owned and operated two ballroom studios individually and one ballroom studio/event center with her husband Kit. She is the co-founder of Act for Missouri, a political watchdog organization hellbent on exposing corruption in our state politics.

Thursday Sessions

8:00 AM - 9:30 AM - The Complete Customer Experience – Stop Losing Them Before, During, and After the Sale
10:00 AM - 11:30 PM - Built to Last
1:00 PM - 3:30 PM - Beyond the Build: Leadership & Systems for a Stronger Transmission Shop
3:00 PM - 4:30 PM - Shifting Gears & Changing Lanes
5:00 PM - 6:30 PM - Speed Traps, Potholes & Idiots
8:00 AM - 9:30 AM - The Complete Customer Experience – Stop Losing Them Before, During, and After the Sale
Speaker: Carl Borsani of Graphic Home, LLC

The Complete Customer Experience – Stop Losing Them Before, During, and After the Sale

Today’s automotive customers decide who they trust long before they ever call your shop. This presentation shows automotive repair shop owners and managers where customers are really being lost—from outdated websites and poor online visibility, to missed opportunities on the phone and in the waiting area. You’ll learn how modern website design, Google Ads marketing, clear communication, and a professional shop environment work together to build trust, generate better leads, and turn customers into long-term advocates. Practical, real-world examples make it clear how small improvements can lead to measurable growth and higher-quality repairs.

10:00 AM - 11:30 PM - Built to Last
Speaker: Melissa “Birdie” Patterson 

Winning looks different when you have been in this business a while.

This class is a practical, down-to-earth conversation about building a shop that remains steady over time. Not just meeting this year’s goals, but creating a business that continues to function as roles shift, teams grow, and leadership evolves.

With a background spanning 30 years on shop floors, in leadership roles, and working closely with independent shop owners, Melissa “Birdie” Patterson focuses on what actually works in real shops, not theory.

You will explore how winning culture is built through consistency, clarity, and follow-through. How leadership shows up in daily decisions, communication, and expectations. And why strong shops rely on clear standards and repeatable systems instead of heroics, hustle, or constant oversight.

This class introduces practical leadership tools you can use immediately. Simple frameworks, clear questions, and repeatable habits that support alignment, reduce dependency on one person, and build trust across your team. These tools are designed to strengthen operations, stabilize culture, and support continuity over time.

Whether you are building internal leaders, involving family members, or creating future options for the business, this class focuses on building a shop that works well without constant intervention.

If you have ever thought, “I want my shop to run without me chasing every loose end,” this class was built for you.

1:00 PM - 3:30 PM - Beyond the Build: Leadership & Systems for a Stronger Transmission Shop
Speaker: Maryann Croce

Beyond the Build: Leadership & Systems for a Stronger Transmission Shop

Technical excellence is essential, but it’s not enough to build a strong, resilient transmission shop. This session shows how leadership clarity, role alignment, communication, and simple business systems directly impact cycle time, comebacks, customer trust, and profitability. Learn how to reduce bottlenecks, improve decision flow, and create consistency so your technical expertise is supported by a stronger, more stable business.

Who Should Attend

  • Transmission shop owners
  • General managers and shop managers
  • Service advisors and customer-facing leaders
  • Lead technicians or foremen involved in decisions
  • Any transmission shop leader responsible for workflow, profitability, or team performance
3:00 PM - 4:30 PM - Shifting Gears & Changing Lanes

Speaker: Jay Gubrud

Program Focus: Mastering the art of change before it masters you.

Change doesn’t ease in with a signal — it often hits the gas and demands you keep up. Whether an organization is evolving, pivoting, or accelerating into uncharted territory, leaders must shift mindset, direction, and momentum with intention. This high-energy session equips participants with the clarity, courage, and practical tools to navigate change with confidence — and lead others to do the same.

Participants will:

  • Set bold, productive expectations amid uncertainty
  • Explore the 4 core reactions to change — and how to turn resistance into results
  • Build empowering, adaptable mindsets for yourself and in others
  • Pinpoint the 15 most common action blockers — and learn how to bust through them
  • Overcome the 4 big fears that paralyze progress
  • Break free from limiting roles, routines, and beliefs
  • Gain simple and proven strategies to release the old and embrace the new

It’s time to stop dreading change — and start driving it.

5:00 PM - 6:30 PM - Speed Traps, Potholes & Idiots
Speaker: Jay Gubrud

Program Focus: Eliminating everyday roadblocks to accelerate success. The road to success isn’t always smooth — it’s cluttered with detours, delays, and distractions that can derail even the most talented professionals. This bold, fast-paced session pulls from the best of Jay’s high-impact programs to help participants spot and steer around the daily roadblocks that stall growth. Whether it’s mindset, conflict, fear, or “difficult people,” this program equips your team to shift gears and power forward — with clarity, resilience, and drive.

 Participants will:

  • Build empowering new assumptions that fuel innovation
  • Conquer the 4 fears that sabotage momentum
  • Master techniques for productive conflict and courageous conversations
  • Handle tough personalities without losing your cool — or your course
  • Create meaningful connections that open doors
  • Deliver and receive feedback that inspires action

Friday Sessions

8:00 AM - 9:30 AM - Mission Accomplished - Special Forces Leadership Tactics Can Boost Your Shop's Performance
11:30 AM - 1:00 PM - Winning Culture: From the Curb and Back Again
8:00 AM - 9:30 AM - Mission Accomplished - Special Forces Leadership Tactics Can Boost Your Shop's Performance
Speaker: Jon Tschetter

Jon Tschetter is a decorated leader who has served as an Airborne Ranger, Green Beret, ODA (A-Team) Commander, and Special Forces Company Commander. He conducted more than 85 combat operations behind enemy lines during his career and spent 2 years with Black Water as a Detail Leader and Program Manager protecting U.S. Diplomats in Iraq.

Jon will explain how to apply “Special Forces” leadership tactics in your shop. You’ll be amazed at the similarities between running a shop and leading a military operation. He’ll also lace in some astonishing stories of actual missions demonstrating the importance of teamwork centered on mission success.

Jon says, “The team leadership process is the same, but the risks and rewards are dramatically different, and in your shops, hopefully nobody is shooting at you.”

11:30 AM - 1:00 PM - Winning Culture: From the Curb and Back Again
Speaker: Thom Tschetter

Winning Culture isn’t just posters on the wall; it’s understanding that the shop only wins when the customer wins. – Coach Thom Tschetter

A winning culture begins the moment a customer pulls up to the curb and continues all the way through the front office, the shop floor, and back again. In this 90-minute session, we’ll explore one of the most overlooked and even avoided aspects to building and sustaining a winning culture inside today’s transmission shops.

Believe it or not, at the heart of every strong culture is a team that understands profitability – not as a dirty word, but as the oxygen that keeps the shop alive. This presentation breaks down, in plain language, where paychecks actually come from, where profit is created (and lost), and how all roles in the shop: service advisor, technician, rebuilder, and manager directly affect the bottom line and, most importantly, customer satisfaction.

We’ll examine:

  • The psychology of winning – winning teams that know the rules of the game and how to keep score perform better.
  • Why technicians and rebuilders must understand how their efficiency, accuracy, and decisions – not just billed labor hours – impact gross profit.
  • The true cost of a mistake, comeback, or rework – how many additional jobs or dollars must be sold and produced to recover the cost.
  • The critical difference between being busy and being profitable.
  • How financial transparency – understanding the numbers – builds trust, accountability, and pride in workmanship – cornerstones of a winning culture.

This session connects the dots between company culture, role clarity, and cash flow, showing how shops that teach their teams to think like business owners – not just employees – create stronger morale, higher quality work, and long-term success.

To help attendees put these ideas into action immediately, participants will receive a complimentary, downloadable PowerPoint slide deck called “Where Does My Paycheck Come From?” They can use the presentation at their own shops for a simple, no-nonsense team meeting. It walks employees through the basics of profitability, and how everyone plays a role in winning.

Winning culture isn’t about squeezing more production out of your people. It’s about helping them understand why what they do matters, how it affects everyone else in the shop, and how shared responsibility leads to shared wins for the shop and its customers.

Because when everyone understands how the game is scored… they can start playing to win. – Coach Thom Tschetter

Saturday Sessions

5:00 PM - 6:30 PM - How to Build an Intelligent Culture that is Fun to be a Part of
5:00 PM - 6:30 PM - How to Build an Intelligent Culture that is Fun to be a Part of
Speaker: Jim Cathcart

Every shop and business has a Culture. Very few of them are intentional and intelligent. Most of them just happen. Learn how to grow a Winning Culture based on PEACE: Professionalism, Engagement, Awareness, Caring, and Excellence. Design Policies that produce the outcomes you need. Use Practices that keep everyone informed and fully aware. Follow Workflows that produce consistent Excellence. Build Relationships that prove that you care. The goal of a culture is to produce the kind of products and people that make you want to be there and stay.

Sunday Session

9:00 AM - 11:00 AM - The Walk Thru: It’s Game time!
9:00 AM - 11:00 AM - The Walk Thru: It’s Game time!
Speakers: Lance Wiggins and Rodger Bland

The Walk Thru: It’s Game time!

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